Sun Basket Introduces New Recipes for Diabetics

Sun Basket is planning to target people with diabetes by offering meals designed to meet their nutritional needs in order to grow its meal kit business.

Meal kit customers are known for leaving their subscription within six months from starting them. Such customers either jump to other brands or go back to their previous grocery habits. The idea behind Sun Basket’s plan is to attract people who follow specific dietary habits, whether paleo, vegetarian, or gluten-free, since such customers tend to be more loyal to the service.

Sun Basket said in an interview that it has created recipes with some help from the American Diabetes Association. The recipes are high in fiber and low in sugar and sodium, assisting diabetics better in the management of their blood glucose levels without sacrificing flavor.

“We want to help people in the United States, where there is really a significant population where eating healthy and cooking healthy can help,” said the business’s chief executive officer Adam Zbar. “Thirty million people in the United States have diabetes. Type 1 and Type 2, and over 100 million people are at risk of diabetes.”

Zbar also said that the meals that are under Sun Basket’s diabetes-friendly plan all have less than 700 calories.

“Individualized nutrition is the cornerstone of diabetes management,” said Dr. William Cefalu, who is the chief scientific, medical, and mission officer of the American Diabetes Association.

Some of the recipes in the meals included in the meal plan are salmon cakes with celery salad and Manhattan-style cod chowder with potatoes and fennel.

“The old thinking is that there is a diabetes-specific diet and that’s actually kind of false,” said Kaley Todd, a Sun Basket nutritionist. “You can follow a variety of different eating plans as long as it follows a certain criteria that will help manage your disease… It’s taking the diet out of diet; it’s making it more of a lifestyle change.”

This is the company’s second venture into meals for people with chronic health conditions. Last October, Sun Basket launched its America Heart Association-certified Lean & Clean menu, in which the recipes are less than 500 calories, low in sodium, with cut out ingredients like bacon, confections, butter, and whipped toppings and rolls.

Sun Basket aims to create a number of health-centered meals that target other medical needs. Zbar stated that it was also considering meals that target autoimmune disorders, reduce inflammation, and ease irritable bowel issues.

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